Press Releases
Spoke 3.0 Enables Faster Sales Pipeline Development and Lead Generation
Customers already live with new release and benefiting from enhancements
San Mateo, CA - October 26, 2005—Spoke Software, a provider of next-generation sales prospecting solutions, today announced the general availability of a new release of its on-demand application, Spoke 3.0. The latest release delivers a number of innovative new capabilities for sales and marketing professionals, including the ability to more effectively manage highly-targeted prospect lists, which speed the process of pipeline development and lead generation.
Convoq, Inc., a Massachusetts-based provider of communication and collaboration services, has already seen the benefits of Spoke's latest release. "We use Spoke, integrated with our salesforce.com service, to expand our information on the leads we have and gain visibility to the broader set of contacts within the organizations we're calling on," said Duncan Law, vice president of sales and service at Convoq. "With Spoke 3.0, we are able to dynamically manage our target account lists while continuously identifying and prioritizing the best prospects within those accounts."
The Spoke 3.0 release, available immediately through Spoke's on-demand service, features numerous enhancements to an application that has already set the standard for next-generation sales prospecting solutions. New features in Spoke 3.0 include:
- Advanced Prospect List Management - Spoke 3.0 introduces a new dynamic prospect list which allows users to more rapidly build highly-targeted lists of accounts and prospects. Users can then work their Prospect List directly in Spoke or instantly export the list to their sales force automation tool or Microsoft® Excel.
- Streamlined Quick Search - In addition to Spoke's powerful Advanced Search, users can now leverage a simplified Quick Search pane for one-click access to the companies and people that match their criteria, including title, geography, revenue and industry. Users have instant access to all the information they need to focus their efforts on the right companies and contact prospects via phone or email.
- More Prospects via Augmented Web Content Extraction - Spoke continuously crawls the web in search of the most recent information on prospects from corporate web sites and other online sources. In the 3.0 release, Spoke added and updated information for nearly 500,000 contacts.
- Date Validated Indicator - Spoke 3.0 now shows the date a particular record was last validated through one of Spoke's data sources, enabling users to prioritize their sales efforts using the most recent data.
"More and more companies are realizing the value of incorporating next-generation sales prospecting into their lead identification and sales processes," said Frank Vaculin, president and CEO of Spoke. "Spoke has been driving this shift from traditional 'buy and build' lead generation to on-demand prospecting. The Spoke 3.0 release further solidifies our leadership in this emerging category by delivering the value-added capabilities our customers need for continued success."
About Spoke Software
Spoke delivers an on-demand sales prospecting service for sales professionals looking to quickly identify prospects and gain access to buyers. Unmatched in scope, Spoke provides information on nearly 30 million people across more than 500,000 companies, giving sales professionals the visibility and access they need to penetrate target accounts. Based in San Mateo, California, Spoke Software is a privately-held company with investment from US Venture Partners, Sierra Ventures, Partech International and DCM - Doll Capital Management. For more information visit http://www.spoke.com.
