Press Releases

Spoke Software Unveils Spoke Lead Generation

Offering revolutionizes lead generation for more targeted marketing

San Mateo, CA - February 6, 2006—Spoke Software, a provider of lead generation and sales prospecting solutions, today announced the availability of its new offering, Spoke Lead Generation. Designed to help marketers improve results with greater response rates and higher conversions, Spoke Lead Generation revolutionizes lead generation programs by providing highly targeted prospect data, on demand. Unlike traditional marketing data sources, Spoke's web-based service provides users with unlimited access to and use of contact information for all targeted prospects.

"Using Spoke Lead Generation enabled us to expand our targeted prospect list by more than 20 percent in the first month alone," said Jason Stewart, Maxager Technology's senior manager of marketing programs. "Spoke's delivery of contact information and details on people throughout the organization—not just executives—has allowed us to quickly identify and reach out to the right decision makers. This has allowed us to improve our lead generation efforts and significantly increase close rates."

Spoke Lead Generation delivers powerful functionality and is easy to use:

• Targeted List Development—users can create lists on demand by industry, title, geography, company size or revenue, and quickly identify targets at multiple levels throughout the organization
• Unlimited Access to Complete Contact Information - corporate addresses and telephone numbers, along with company email patterns, can easily be downloaded and used for multi-touch campaigns
• Lead Augmentation—Spoke validates and completes missing information for existing targets so users have up-to-date prospect data
• Unmatched data accuracy—users can be assured of accuracy because Spoke data is gathered from multiple sources and automatically updated and validated more often than any other list provider
• Easy Download and Export—information can be easily exported to Microsoft? Excel or to sales force automation and campaign management tools

"Spoke Lead Generation delivers information on demand, so marketers no longer need to buy lists and conduct blast campaigns that waste time and budget on unqualified targets," said Frank Vaculin, Spoke president and CEO. "With Spoke Lead Generation, marketers can now define highly specific target parameters and even further qualify existing prospects, significantly improving results with higher conversions and greater return on marketing investments."

Spoke is a unique application service designed specifically to help organizations find and sell to targeted buyers. Underlying Spoke's on-demand lead generation and sales prospecting application is a comprehensive network of information on prospective customers. This network is built and continuously validated through multiple sources, including information gathered from the web, aggregated from third-party data providers, and contributed to the network by other members. This combination of data gives Spoke unprecedented reach into organizations of all sizes, delivering the most accurate and comprehensive information available in an easily searchable format.

About Spoke Software
Spoke delivers an on-demand lead generation and sales prospecting service for marketing and sales professionals looking to quickly identify prospects and gain access to buyers. Unmatched in scope, Spoke provides information on over 30 million people across more than 650,000 companies, giving marketing and sales teams the contact information they need to penetrate target accounts. Spoke also enables users to leverage both their company and personal networks to access key contacts within accounts. Based in San Mateo, California, Spoke Software is a privately-held company with investment from US Venture Partners, Sierra Ventures, Partech International and DCM - Doll Capital Management. For more information visit http://www.spoke.com.