Jo Muse
Jo Muse, Chairman/CEO, Muse Communications, Inc.
Jo Muse established Muse Communications, formerly, Muse Cordero Chen & Partners in 1986. Muse is unique among general market advertising agencies, in that it develops multicultural messages regardless of language, ethnicity or culture.
Known as one of advertising’s most imaginative and progressive leaders, Jo Muse has led Muse to national prominence. Muse is an advertising agency that specializes in diverse and emerging markets. Today, his agency continues as one of the leading independent agencies that addresses diverse market segments, including African American, Hispanic, Asian and Pacific Islanders, GLBT. During the last 19-years, Muse has produced award-winning work for world-class clients such as American Honda Motor Corporation, NIKE, MGM Mirage, Wells Fargo, Sempra Energy and the U.S. Army.
Jo is active in various professional associations and community organizations. He served as the Secretary/Treasurer of the American Association of Advertising Agencies. He recently published his first book, The Shaman Chronicles.
Speech Topics Include:
What is Multicultural Today Will Be General Market Tomorrow
Increase Your Multicultural Intelligence
Tracing a New Multicultural America
Cultivating healthy agency/client relationships
Participate in your customer’s life
Translation v.s. Transcreation
Depicting the understanding of cultural differences such as values, norms, customs and needs in creative work
Strategic integration of marketing messages
The Seven Senses of Multicultural Marketing
Breaking the code of the Target Rating Point
Traditional and Non-Traditional Media
Jo will also tailor speeches for specific audiences.
Visit www.museusa.com.
Ph. 323-954-1655, Email: jo@musecordero.com
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